Five Play was engaged by Go Mate on the run up to the launch of its all-natural energy drink product – aimed at the competitive and casual gaming market. From leveraging B2B credentials and securing thought leadership opportunities alongside the creation of long-form academic pieces on ingredients and company strategy, to securing reviews, launch coverage and influencer partnerships – Five Play has ensured that Go Mate products are front of mind for consumers and respected by industry peers. The remit has recently been expanded to also include community management.